How we apply Search Engine Optimization to give our clients highly qualified traffic
Search Engine Optimisation (SEO)
The Process of Search Engine Optimization (known as SEO) is the positioning of a website in the path of existing high quality targeted traffic. Precise manipulation of the "on-page" attributes of a website, combined with a sustained, targeted link management program to increase the sites perceived popularity.
If you want your website to compete in the top ten for competitive high traffic keywords on an ongoing basis, then you will need to apply consistent Google friendly Search Engine Optimization principles. The major search engines release traffic search figures enabling you the website owner to analyse potential revenue streams for your particular services or products.
Currently the bulk of UK search traffic comes from Google.co.uk who have nearly 90% of the UK search market. Yahoo and Bing who have now joined forces account for most of the remainder, but in practical terms, there is currently a relatively small return in focusing on anything other than the top spots in Google.co.uk for UK based businesses.
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Search Engine Optimization is a two part process. Firstly you will need to establish which keywords you want your site to rank for. These are very often not the ones that you might imagine. Through detailed analysis, you can pinpoint a selection of targeted keywords that will provide you with a positive ROI (Return on Investment).
Once you have narrowed down your keyword selection, you need to apply those keywords to your pages so that the major search engines, Google, Yahoo and Bing know what you would like each page to rank for. There are over 200 different attributes on a page that will directly affect your search engine rankings, so positioning your keywords in the right places, in the right volumes is very important.
"Deeho have achieved wonders with our SEO rankings and increased the average number of site visitors by more than ten times what it was last year. Dave, your search engine skills are much appreciated. Your efforts have resulted in almost every product appearing on page one of Google, with dozens of search terms actually appearing at No. 1 Well done Dave, you are a top man."
Picture Proud
Now that all your pages have been optimized, it is time to address your "Off-Page" optimization. This is the process of link building “Backlinks” to your domain from other websites. Each of these links is counted as a “vote” and given a notional value depending on how it is constructed and how powerful the site containing your link is considered to be. In essence, it is nothing more than a massive popularity contest, with the sites that are linked to the most rising to the top of the search engines listings for the keywords optimized on their pages.
Links come in many forms, shapes and sizes, some being more useful to your rankings than others. It is important that you drip feed links to your site rather than adopt a carpet bombing strategy as Google especially wants and expects to see a "natural" and “organic” growth of links. If your linking strategy doesn’t appear to look natural then you will end up being penalised rather than rewarded for your efforts.
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Effective professional SEO (Search Engine Optimisation) is a time consuming process, but the rewards when properly carried out are substantial. If you carry out due diligence with regard to your keywords and properly analyse your top three competitors for those keywords then you can be certain of your probable return once your website ranks in the top ten.
Professional Search Engine Optimisation will give you quality traffic which will convert to sales, inquiries and bookings. The biggest single advantage that the internet has over traditional marketing is that it is relatively straightforward to measure and analyse every aspect of your campaign. We can remove the guess work from the marketing process as you can track your visitors from the moment they type in a keyword in a particular search engine right through to the point of sale. This allows you to measure your acquisition cost per customer and adjust your campaign on a regular basis, reducing your cost per acquisition and increasing your profitability.
Once you start to drive high quality traffic to your website, you need to make sure that you don't waste it and the associated cost of acquision but not converting those visitors into sales. We apply tried and tested website conversion processes to our clients sites so that they effectively convert their traffic reliably and consistently.
"If you are looking for a search engine optimization web services company that get things done when you want it, how you want it, with great communication then Dave Holland and Deeho get it done."
Autos Gleaming
Web design is often misunderstood by web designers who build sites purely for their visually pleasing attributes, with little consideration for search engine optimization. Many others believe that adding a few probable keywords into your Metatag Keywords and Description will suffice to propel you up the rankings. This can create major problems for you as their customer as many website owners are unlikely to realise some of the potential limitations that can accidentally be placed on your site (during the initial build) through poor design. Many designers will use a site wide template for their design that will then not allow you to customise many of the attributes that ideally need to be different on each page. By consulting with an experienced Search Engine Optimization friendly designer before commissioning your website can therefore be an effective time and money saving exercise.
Google now include a load speed metric in their rankings algorithm, so slow sites, or websites that have been built without thought for this metric will struggle to rank well in search regardless of how many links you manage to create. There are many different contributing factors to a slow site, but most of them can be addressed in order to reduce the load time to within reasonable limits. In basic terms, the more content your page has, the more DNS requests need to be made to your server when someone asks to view your page. By reducing file sizes and the volume of DNS requests it is possible to drastically reduce the load speed.
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"Patterson Law has spent the last year growing its internet based Road Traffic offence Law website. During the initial phase of development it became apparent that we needed someone to help us with optimising the website. We are lawyers not internet geeks! I found Deeho (on a Google Search) and gave Dave a call. Dave came across very well in initial discussions, but it's always scary putting your faith in someone you have never met in person.
We have now been working with Deeho since April 2009 and they have more than proved their worth. Dave has been calm and patient during moments of crisis (mine not his!) and has been honourable in his word that he will do his utmost to make sure that any changes run smoothly and do not interfer with our day to day business.
They have provided us with value for money in every aspect or their service, including a major rebuild of the site - which now works like a dream....
Deeho have helped us to forge our way up the organic rankings. We still have a way to go but it is our intention to keep working with Dave and Deeho into the future. He does what he says he can do. What more can you ask?"
Patterson Law
Google and the other major search engines can also have difficulties reading certain areas of your site, for example, they can’t read Flash files, so if your navigation is built in Flash, the search engines will never be able to find your pages, resulting in you not ranking for the search terms that you want. Effective search engine optimization is about far more than building links and adding keywords to your pages. Your site should work for you as a proactive sales funnel driving sales to your business. Making sure that your site works not only in search, but also once your visitors are on your site is the secret to successful online marketing. We deliver results for our clients that enable them to not just be found for high traffic keywords, but for that traffic to convert into sales.
Search engines score Web Site Design over 100 criteria, which are constantly assessed to ensure that the most suitable sites appear in your search results. These include the load speed of your site, originality of content, frequency of updates, bounce rate, coding, and many more. By using the latest Search Engine Optimization techniques, you can make sure that you maintain an effective web presence during the constant evolution of the search engines's algorithm.
Although Google tries to think like a human being, it is still at heart just a humble computer & as such, relies upon a complex algorithm to compile the necessary data required to rank thosands of websites in order of importance. This algorithm rely's upon looking at around two hundred different factors on each page which it then scores in order to be able to rank each site. These factors can easily be over done so it is very important to seek professional guidance before attempting to apply Search Engine Optimization to a site yourself.
Google uses electronic "spiders" to search for links on pages following each in turn, reading all the text it can find on the way. It looks for relevance on pages, looking for keywords in groups, headings, image labels etc, but if it finds too many, you will be penalised rather than rewarded.
SEO
Here at Deeho Search Engine Optimization (SEO) we use tried and tested search engine optimization processes in order to make sure that your site remains Google friendly. We target specific high traffic keywords that will lead to real visitors looking for your services or products. Our analytics allow us to then track these visitors in order to see the pages they visit and to pinpoint any potential problems within your sales process.
"I first recommended Deeho to a client of mine for whom I had recently finished building an Actinic e-commerce website. Deeho's expertise came into it's own in the off-page aspects of search engine optimisation which has provided a strong foundation for my client's site to perform very strongly in the Search Engine Results Pages for my client's chosen key phrases (and others that weren't planned for - an added bonus!)
As a web developer, Deeho is a strong part of my armoury when I pitch for new work."
Elysium
On Page and Off Page Search Engine Optimization
All the major search engines use the same basic metrics in order to evaluate each site for inclusion within its listings. They each vary the weighing that they give each attribute, but the fundamentals are the same. It all comes down to making sure that your keywords are properly added to each of your pages. Then it is a popularity race to the top of the results. Google use Page Rank (Google PR) to give each site a value. Links then coming from this site will have that degree of authority. Our task is to establish links on pages with the best Google PR possible in order to reduce the time it takes for you to get to the number one spot.
There are over 200 factors to consider when applying Search Engine Optimization (seo) to your website, so it can be easy to either miss an important step or exceed an attribute limit. We have the experience & Knowledge to drive your web site to the top of the Search Engine Rankings and to keep it there.
Professional Google friendly search engine optimization is not an instant process, depending on the competitiveness of the keywords that you are targeting, it can take months, sometimes years to achieve top rankings. This is because of the volume of links that some competitors might have already accumulated. We can only add a limited number of links for you on a monthly basis, so while we target the highest quality links that we can, it will still take time to overhaul your competitors who may well have been link building for several years.
It is important that you choose a search engine optimization company that understands the workings of the complex Google Algorithm as you can soon waste a lot of time and money if your SEO Company is not using the latest techniques.
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