Social Media
Socia Media has only really started to take off online since 2008. The term social media encompasses Facebook, Twitter, and LinkedIn among others.Social Media can be a very effective Brand building platform, but it isn't the right medium for all businesses. Our expertise allows us to guide you to the correct social media strategy for your business.
There has been a lot of hype recently about the power and effectiveness of viral marketing through social media websites. For some brands this has indeed worked incredibly well, however this doesn't mean that it is the right sales channel for everyone. Social Media is especially effective for Brand Development, rather than Brand Creation. Take the prime example of Comparing Meerkats. Millions of people have seen the Ads, visited their website and actually compared meerkats on it ( a beautiful marketing touch in our opinion), but that is not the sales generator for Compare the Market. They make their money when your insurance renewal is due and you are trying to remember the name of an Insurance aggrigator website. You already knew their brand, long before the arrival of the meerkats, but the marketing campaign will make you remember them and use them first to find your next insurance policy.
Many Internet Marketing agencies are currently encouraging their clients to embrace Socia Media with large, high cost campaigns, regardless of the suitability of Socia Media for their specific business offering. We take a different approach and assess the viability of different media and a campaigns potential returns before guiding our clients down a particular sales path.