Keyword Research Tools
Tools for Keyword Research
Keyword research is the single more important part of the SEO set up process. SEO will never work unless you successfully position your site in the path of high quality, high volume traffic that will convert into sales for you. If you rely on guesswork to decide your keywords, you will end up disappointed with the out come. Many supposed SEO professionals rely on Vanity SEO in order to earn a living. They position a site at the top of uncompetitive search terms, not because of the traffic available for the client, but because it will offer the SEO company a quick win and early payment. Many website owners are unaware of what they are trying to achieve with SEO and so rely on the information given to them by these so called experts.By the time they discover that their rankings are actually worthless to them, it is too late..
In order to succeed online, your website needs to convert your traffic into paying customers. For this to happen your site needs to attract the right kind of visitors in the first place. There is an acquision cost for every visitor to your site, so it makes sense that each and every one of them should be targeted so that your opportunity to make a sale is increased. Good quality keyword research is a vital component of this process. If you chose the wrong keywords then the visitors arriving on your site won't want what you are selling, and will leave. So do your research now, take the time to pinpoint the exact terms and phrases that will convert for you and then carry out the required SEO for those terms so that you get a return on your investment.
Find out more about our detailed keyword research process by completing the enquiry form on the right and let us show you the keywords that you should be targeting..
Keyword Research Tools
Frequently Asked Keyword Research Questions?
- How do I find good keywords to target?
A good starting point is the Google Adwords Keyword Tool as it will give you a good idea of the most popular keywords currently being used within your sector. Be careful not to believe the absolute traffic numbers though as these are the overall figures for all searches carried out which include the word or term that you are considering. As a rule on thumb, we find it is best to divide the Google result by three to give a more accurate indication of the precise term traffic. Assume that if you are first for this term that you will receive between 30 - 60% of that traffic (depending on your sector you may receive more). If you can justify a return based on a website conversion rate of 2 -5% of this traffic then you have a valid case to SEO for the term. As an example, term A has 20,000 searches reported in Google. Dividing this by three to give a more accurate indication for the exact term
- Are my keyword traffic numbers accurate?
- How do I know if my traffic will convert into paying customers?
Download a FREE Report " 7 SEO Mistakes that will get you BANNED "
