Backlink Checking Tools
Tools for checking Backlinks
Once you have decided to rank your website for a particular search term, you will need to carry out some vital research. You need to analyse the sites that currently rank at the top in Google for the term. You will never know how much work is required in order to rank well for the term until you carry out some backlink analysis. Backlink analysis will show you how many links the sites have, as well as the construction, power, authority and link text of the backlinks.
Often this analysis will highlight not only the areas of strength for the top ranking sites, but also the areas of weakness. It is actually very rare for a site to have the perfect, untouchable SEO campaign, most of the time we find areas of their SEO that have not been executed effectively and these allow us to position our clients sites at or near the top of competitive search.
There are many attribute to consider when looking at a competitors backlink strategy, volume of links, the authority of the sites they come from, the link text used, the variety of IP addresses they originate from, the Google page rank of the page holding the link, the location of the link on the page, the geographical location of the linking site, the URL suffix of the linking site, as well as whether the link is reciprocal, "no follow", etc.
Backlinks are not straightforward, it is not just a case of looking at a competitor, seeing that they have 2000 links and thinking that when you have 2001 that you will outrank them. In real time ranking, you might only need 1000 well built links in order to beat them, but if you don't pay close attention to the quality of your linking, you might need 4000+ in order to compete. Detailed analysis will help you to establish with accuracy the work needed so that you work effectively in order to get quality traffic to your site in the shortest time possible.
Backlink Checking Tools
Frequently Asked Backlink Questions?
- How many backlinks will I need to get my site to the top of Googles results?
This all depends on the keywords that you want to rank for and what SEO the sites at the top for those keywords have carried out. If you stumble blindly into a link building campaign without any idea of the work required then you are very unlikely to achieve your desired rankings. Most of the reason for failing to rank in search is that people lose faith in what they are doing and give up before they reach a critical mass of links required. Persistance and determination will prevail if you stick at a proven strategy for long enough.
- How do I get high quality one way links for my site?
High quality links are the "Popularity Votes" that will give you the rankings that you are seeking. It is important to get a variety of high powered links to your site pages in order to maintain the organic nature of your campaign. It is a common mistake to drive too many links from one source, just because it is a powerful site. Bear in mind that for Google, variety is the spice of life, so mix up your linking efforts to include social bookmarks, no follow links, low and zero PR links (as long as they are not from dubious sources), high Google PR links, blog comments and articles.
- Why doesn't my site rank very highly in Google?
There may be a variety of reasons for this. Assuming that you site does rank somewhere, it will come down to two basics, on-page content and off-page content. Your on-page content will either be under SEO'ed or over SEO'ed. A common mistake is to keyword spam a page thinking that when 10 repetitions of your keyword moved you up the listings, then 20 repetitions will help even more. Google has keyword density filters and if you exceed these then your pages will be penalised for keyword spamming. Assuming that your page has over 500 words of content, aim for 2 - 4% keyword density for any term in order to stay within these limits.Your off-page content refers to your backlinks. Each one is a "vote" for your site, and will add its own "value" to your site. In order to rank higher, you need to drip feed more, good quality links to your site pages. Don't overdo this process as you will be penalised for trying too hard. Monitor your rankings each month as you add links and you will see steady progess upwards until you reach the top.
Use Rank Reporter to monitor your rankings in all the major search engines.
- How can I drive more high quality traffic to my site?
In order to drive more traffic to your site, you need to position your site in front of people who are actively looking for your goods and services.It is not just about driving more traffic, but driving more targeted traffic so that the traffic converts into sales once on your site.
There are several steps to driving quality traffic;
1/ Good keyword research - to find quality traffic
2/ Detailed competitor analysis - to find out what you need to do to rank well
3/ On-page SEO - to focus your page content on your specific keywords
4/ Link building - to build your site popularity until you rank first.
For assistance with any of these, please complete the form on the right and will will carry out a free appraisal of your site for you.
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