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What is SEO (Search Engine Optimisation)?
The Process of Search Engine Optimization (also known as SEO) is the targeted manipulation of the on-page attributes of a website, combined with a sustained targeted link management program. If you want your website to compete in the top ten for competitive high traffic keywords on an ongoing basis, then you will need to apply consistent Google friendly Search Engine Optimization principles. The major search engines release traffic search figures enabling you the website owner to analyse potential revenue streams for your particular services or products. Currently the bulk of UK search traffic comes from Google.co.uk who have nearly 90% of the UK search market. Yahoo and Bing who have now joined forces account for most of the remainder, but in practical terms, there is currently very little point in focusing on anything other than the top spots in Google.co.uk for UK based businesses.
"Deeho have achieved wonders with our SEO rankings and increased the average number of site visitors by more than ten times what it was last year. Dave, your search engine skills are much appreciated. Your efforts have resulted in almost every product appearing on page one of Google, with dozens of search terms actually appearing at No. 1 Well done Dave, you are a top man."
Picture Proud
Search Engine Optimization is a two part process. Firstly you will need to establish what keywords you want to rank for. These are very often not the ones that you might imagine. Through detailed analysis, you can pinpoint a selection of targeted keywords that will provide you with a positive ROI (Return on Investment). Once you have narrowed down your keyword selection, you need to apply those keywords to your pages so that the major search engines, Google, Yahoo and Bing know what you would like each page to rank for. There are over 100 different attributes on a page that will affect your search engine rankings, so positioning your keywords in the right places, in the right volumes is very important.
"If you are looking for a search engine optimization web services company that get things done when you want it, how you want it, with great communication then Dave Holland and Deeho get it done."
Autos Gleaming
Now that all your pages have been optimized, it is time to address your Off-Page optimization. This is the process of link building “Backlinks” to your domain from other websites. Each of these links is counted as a “vote” and given a notional value. In essence, it is nothing more than a massive popularity contest, with the sites that are linked to the most rising to the top of the search engines listings for the keywords on your pages. Links come in many forms, shapes and sizes, some being more useful to your rankings than others. It is important that you drip feed links to your site rather than adopt a carpet bombing strategy as Google especially wants to see an “organic” growth of links. If your linking doesn’t appear to look natural then you will end up being penalised rather than rewarded for your efforts
