Social
Networking
Twitter
A
Beginners Guide.
Twitter
takes the basic “What are you doing?”
information bar from Facebook and uses it as the
heart of a site dedicated to sharing real time
information, links, pictures, data etc with your
“Followers”.
It
is in effect a database of people interested in
many different subjects. If you then “Tweet”
on a regular basis about a specific subject, you
will be read by many different people. If they
like what you write then they will choose to follow
you. This allows you to influence their future
thinking as they will be reading your output.
Over time you will build a massive database of
followers who you can then convert to customers.
Why
should you build your Twitter profile?
Twitter
is proving to be a great way or networking with
large volumes of people who are all interested
in a particular topic or subject. Even though
many of your followers will not be online all
the time, it is widely believed that 2% of your
followers will see your tweet and follow the link
contained within it. If you have for example 20,000
followers, that means 400 qualified people then
being driven to your blog, website, squeeze page
or whatever. Twitter is a great way to find qualified
prospects, and once you have built your list,
you can use it over and over again.
How
does it work?
First you need to sign up for an account. Ours
for example is http://www.twitter.com/deeho
I
would suggest trying to get a username that is
related to your subject matter as it will be easier
for people interested in your topic to find you.
Next
you want to add your information, your website
address and a brief biography. The biography is
visible on your page and is searchable so you
want to make it keyword rich, again so you can
be found easily.
The
actual process of “Tweeting” is simplicity
itself, you have 140 characters that you can use
to compose your tweet.
You
can make a comment, or as most people do, you
can use the 140 characters as a compelling headline
with a link to your website or blog, where your
“Story” is written in more detail.
This is how most people use Twitter, to drive
traffic to their main site, or to a recent news
story they have written.
This
is Twitter in its most basic form. You can use
http://twitterfeed.com/ to
automatically post each blog entry that you write
onto your Twitter page within minutes of you publishing
it. This saves you having to do two things.
Alternatively,
you can use http://bit.ly/ as
most Tweeters do, to not only shorten your blog
url, but also to automatically post your Tweet
at the same time. This saves you having to copy
and paste into Twitter.
You
will also want to take a look at;
http://tweetmeme.com/
- which lists popular Tweets as well as offering
a retweet button for your site pages.
http://www.monitter.com/
- Lets you stream tweets from three different
topics in real time onto your screen. Really useful
especially for news events.
http://twitturly.com/
- tracks and ranks the top URLs that people are
talking about on Twitter. A great way of tracking
not just your posts, but who else is talking about
your site.
http://www.tweetlater.com –
allows you to set up tweets to be posted later
that day or week. This has advantages and disadvantages,
for example many people get irate if they think
that you aren’t sending tweets live. If
they read a tweet minutes after you publish it,
then want to contact you or strike up a conversation
and you aren’t there to talk then they may
well “unfollow” you. Personally I
think for the convenience of spreading your tweets
out rather than sending several close together
then it is worth the potential downside risks.
http://www.tweepsearch.com/
- as your followers grow, keeping up with them
can be difficult. This app allows you to read
their biography information in a listed format.
http://klout.net/
- allows you to measure your influence as it grows
within Twitter.
http://twittercounter.com/
- shows you your Twitter statistics as your followers
grow over time.
http://tweetdeck.com/beta/
- Is my favourite tool for keeping up with twitter
in real time.
http://www.twibes.com/twitter-groups
- Is a great place to find new people to follow,
and new groups(Tribes – Twibes) to join.
http://www.twitterbackgrounds.com/
- Customise your page with a free background.
http://www.orangatame.com/products/twitterberry/
- Is a Blackberry app that allows you to post
tweets from your phone…. Just like Stephen
Fry did when he was stuck in a lift recently.
In
addition to all of the above, you can use search
within Twitter to find people to follow. Search
for topics if the don’t know the persons
Twitter username.
It
has been a Twitter protocol to follow anyone who
follows you, but it isn’t by any means necessary.
It is up to you to run your page as you see fit.
I suggest going for quality of quantity so that
your followers might actually read your entries.
The most important thing is to keep tweeting on
a regular basis as this will build your profile
and get more people following you.
If
you are struggling to build your followers, then
we can help, call us on 08456 432 123
to discuss how we can assist your Twitter marketing.
Facebook
Facebook
works differently to Twitter, but you can still
reach vast quantities of potential customers relatively
cheaply. By creating fan pages within Facebook
and attracting "fans" to them you will
build a following that you can then communicate
with. In addition if you tie in your blog posts
via an RSS feed then Twitter and Facebook will
integrate seemlessly into your sales generation
process.
The
potential for Social Marketing will vary from
business to business so please contact us for
more information regarding Social Marketing and
how it can help you.
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