Search Engine Optimization
Online search is the most widely used method of attracting qualified visitors to your Web site. According to Jupiter Research, 82% of online shoppers know exactly what they want when they log onto the Internet and almost half of them use search engines to find solutions and vendors.
With research confirming that the vast majority of searches end within the first two pages of results, prominent placement on the Internet's major search engines through effective search engine optimization is of critical importance.
Deeho Design's natural search engine optimization(SEO) services are designed to get your Website noticed when potential buyers are looking for the products and services you have to offer.
Search Engine Optimization (SEO)
We achieve this by positioning your website in the path of existing well-qualified prospects that are already looking for your products or services - these specific audiences are actively looking for your products and/or services at that moment in time and so are highly qualified leads that generally convert extremely well.
By positioning your site in front of existing traffic we can remove the guess work regarding your ROI once your site is in the top ten for your search terms.
We have daily search volumes for your keywords so we can accurately forecast the future footfall for your website once the optimization is implemented.
The Search Engine Optimization process begins with the effective selection of the basic building blocks for your natural search optimization campaign... your keywords.
Search Engine Optimization Step 1 - Keyword Analysis
Knowing what words and phrases people use to search the Web is an essential component of any well-executed search engine positioning campaign. Deeho Design's keyword analysis program takes the "guess work" out of determining which keyword phrases
The keyword analysis and selection phase of our search engine positioning process identifies the proper keywords to target ensuring that the most qualified users will find the specific pages within your site that are relevant to their search query.
Deeho Design will analyze your Website log files and perform a comprehensive competitive analysis using our proprietary web analytics technology to identify the most effective keywords for your search engine positioning campaign.
Search Engine Optimization Step 2 - Competitive Analysis
The competitive analysis phase of the search engine optimization (SEO) process will help you size up your competition and provide you with the tools necessary to achieve and maintain your rightful position at the top of the search engines. After establishing the most effective keywords for your Website, Deeho Design will prepare a comprehensive competitive analysis and baseline report showing you exactly where you stand relative to your competitors for these keywords.
This phase of the search engine optimization (SEO) process will yield the foundational data necessary to achieve the competitive advantages needed to outperform your competitors on the search engines and gain valuable market share.
Search Engine Optimization Step 3 - Content Enhancement
Once effective keywords have been agreed upon, and a strategy has been formulated for outperforming competitors, Deeho Design will perform the content enhancement phase of the search engine optimization (SEO) process.
As the title implies, content enhancement involves the modification of Website content. During this phase of the process, Deeho Design will make recommendations to manipulate the current placement of existing content, add new content, or even remove existing content in certain circumstances.
Since the end goal of the search engine optimization (SEO) process is to achieve prominent placement for the right keywords, rather than tricking the search engines into listing your pages, we will need to ensure that the appropriate keywords are incorporated into your site in an appropriate manner. Simply including these keywords into your content is not enough. Deeho Design has years of experience in constructing site content in a search engine friendly format.
Deeho Design will also work with your Website editors so that future content (press releases, new products, etc...) will remain synergistic with your newly optimized content.
Search Engine Optimization Step 4 - Code Enhancement
Effective copy writing is only part of the battle when it comes to making your Website search engine friendly. Regardless of how complex search engines seem, they are not yet complex enough to read all content that the web browsers display. While flash, Java script, DHTML, and framing technologies may look great to the end user, they can stop a search engine spider dead in its tracks and prohibit your Website from being crawled effectively.
Even if your site has been programmed in pure, easy to read HTML, you may not be presenting the spider with the appropriate information. Title, H1, and Meta tags are all important elements in effective code writing. Search engines rely on specific code to determine the content within a Web page.
Database-driven Websites present yet another obstacle for search engine spiders. Without proper search engine optimization, much of your site may be unreadable to search engines. This can have a significant adverse impact on your sites ability to generate search engine traffic.
Deeho Design has years of experience in making your code work with your content rather than against it.
Search Engine Optimization Step 5 - Link Enhancement
Once the content contained within your site is geared towards the appropriate keywords and search engine spiders can effectively navigate your site, the search engines will attempt to determine the relative importance of your site. Your site may contain information about a subject, but how qualified is your site to talk about it?
Relevancy based search engines use linking to determine the relative credibility of one site versus another with respect to subject matter. You may have heard the terms "Link Popularity" and "Page Rank" through search engine optimization (SEO) research. These terms refer to the existence of external links from sites that link to yours. These links can have a substantial impact on your ability to achieve and maintain prominent positioning for the keywords you covet.
Deeho Design works with you to help increase the number, quality and manner in which external sites are linked to your Website. Deeho Design works with you to identify relevant sources for links, where they should direct traffic to, and how they link.
Search Engine Optimization Step 6 - Code Implementation
Once the content, code, and link enhancement processes
have been completed, the net step in the search
engine optimization (SEO) process is implementation. Deeho Design offers
varying levels of implementation to address the
individual needs of our clients.
Deeho Design can implement search engine
optimization (SEO) by preparing a deliverable
that contains a hard copy document and a custom
tailored CD with all the code the client needs
to make changes. This process enables your Web
team to simply paste the optimized code from the
CD into your current pages.
Depending on level of access, Deeho Design can
also implement search engine optimization by accessing
your Web servers and uploading the coded pages.
Deeho Design also offers the option of having
one of our search engine optimization
(SEO) consultants implement the optimized
code on your premises. If the client chooses this
option, a Deeho Design search engine optimization
(SEO) consultant will travel to your
facility, implement code changes, and work with
your Web team to train them on the fine points
of updating content.
Deeho Design's search engine optimization
(SEO) consultants have years of experience
in working with content management systems such
as Vignette and Interwoven, as well as shopping
cart systems that can be the source of issues
related to changes in content.
Search Engine Optimization Step 7 - Web Page and Directory Submission
The final step in the search engine optimization
(SEO) process is to make sure that each
of the newly optimized pages are included in the
indexes of all the relevant search engines. Deeho
Design hand submits all pages into search engines
and directories.
Directory submission requires both effective copy
writing and a comprehensive understanding of the
search engines. Deeho Design ensures that your
directory submissions are in compliance with the
directory's technical parameters and ensures that
the client's listings are as keyword rich and
relevant as possible. Proper directory submission
is critical for search engine success.
Additional Steps For Search Engine Placement
The 7 steps outlined above represent the core components of an effective search engine optimization process. Deeho Design sets itself apart by the quality in which we perform these tasks, as well as the additional steps we take to ensure the success of our clients.
Search Media Overview
While proper search engine optimization (SEO) is crucial, it is only one component of an effective overall search engine marketing strategy. The research that Deeho Design conducts during a search engine optimization (SEO) consultation engagement typically yields additional recommendations for other pertinent search media opportunities.
Ongoing Analytics
Deeho Design further differentiates itself from
other search engine optimization (SEO) firms by providing advanced
analytics on an ongoing basis. Our analytical
services extend far beyond just counting clicks
from search engines. Deeho Design prepares reports
to support ad spending through ongoing analysis,
identifies potential site navigation problems,
and uncovers opportunities to increase conversion
and gain market share.
On a monthly basis, Deeho Design's natural search
optimization clients receive positioning reports,
competitive analysis reports, detailed traffic
analysis, & recommendations for code improvements.
At Deeho Design, we don't believe search engine
optimization is a one-time effort. We make it
our mission to ensure that your search engine
marketing initiatives continue to yield a substantial
return on your initial investment.
To find out how SEO will work for your website please fill in the non obligation form below;