Search Engine Optimisation
Search Engine Optimisation (SEO)
Good quality search engine optimisation should begin with detailed keyword research in order to establish a list of target keywords with high traffic volumes. This is often overlooked, but is vital for effective search engine optimisation. When considering which keywords to choose for your search engine optimisation campaign, several criteria need to be considered. Not only do we need to find keywords with good traffic and hence a good return on your investment, but those keywords need to offer a good return on investment within a reasonable time frame.
In order to rank well within the organic listings in the main section of Googles search page, it is necessary to carry out on-page and off-page search engine optimisation. Firstly it is necessary to carry out over 200 amendments to the on-page attributes of your site. These attributes are used by Google, Yahoo and Bing to evaluate each website page and to determine which keywords and search phrases you want each page to rank for. On-page Search engine optimisation involves looking at everything from the page title, meta tags, page headings, image names, alt text, load speed, bounce rate and many more, making sure that these key attributes all reflect your chosen keywords.
Once you have determined the keywords that you want to rank for and applied them correctly to each page, we need to run a proactive link building campaign in order to make your website popular in the eyes of Google, Yahoo and Bing. The volume, quality and design of these links is critical to your websites future success. Backlinks are the ultimate ranking driver for your site, as each one acts as a "vote" for your site. The theoretical power of each link depends on the authority of the website that it is on and its method of construction.
By analysing the sites that currently rank at the top for your chosen keywords, we can provide an accurate time line for achieving top rankings for the particular keyword or phrase. Initial search engine optimisation analysis is a very important component of effective seach engine optimisation strategy, and should not be overlooked or ignored. The time and effort spent finding keywords that carry quality traffic and that can be achieved for your site will be time well spent and will reward you in the longer term.
Areas of "On-Page" Search engine Optimisation that can affect your rankings include;
- Keyword Density
- On Page Link Volume
- Page Bounce rate
Search Engine Optimisation Techniques
- Frequently Asked Search Engine Optimisation Questions?
- Can you guarantee that search engine optimisation will work for me?
No search engine optimisation company with any credibility can ever guarantee you top spot. That is because Google doesn't have a special relationship with any SEO companies. Many companies will offer the promise of guaranteed results, but the caveats and loopholes within their guarantees often make them worthless. Many search engine optimisation companies will tempt you with guarantees of top ten results, and indeed deliver them for you, but these are usually for very low traffic, uncompetitive terms that will offer you very little return on your investment. It is what we call vanity optimisation. Often a website owner will be so pleased that they are at the top for a search term, it will be months before they wake up to the fact that the traffic from the term is worthless to them, by which time the optimisation company has been paid and is often then less than helpful.
We take a more proactive approach, but first finding you traffic that you will actually make money from, and then analysing the top sites for that term. Once we have that information, we can develop a strategy for your site and give you a time line and prediction of footfall once the term is achieved. This process takes longer than positioning your site in front of meaningless traffic, but in return you will receive high quality targeted traffic that will convert to sales.
- Everyone can't be first, what makes Deeho better than the competition?
Here at Deeho we use tried and tested search engine optimisation processses that have worked for our clients and will work for you. Search engine optimisation is often shrouded in mystery, and described as a "Dark art", but it is nothing of the kind. Search engine optimisation is just Mathematics. Google and the other major search engines have a series of questions in the form of an algorithm which they ask of each web page. Depending upon the answer to these questions, you receive a position in the rankings.
Google do not publish their algorithm, so as search engine optimisation professionals, we have to reverse engineer their ranking process. We do this by using development sites in order to establish limits, and rules of our own. Google is continually developing its ranking algorithm, and as one of the leading search engine optimisation companies in the UK we have a development process which is constantly updated in order to keep pace with these changes.
As an individual it can be difficult to keep up with the latest algorithm metrics as you will often have to rely upon hearsay and speculation for your information, but we have hundreds of websites under our control and we use these to validate much of the speculation online so turning it into "optimisation fact" that we can then use to our advantage.
It is this ongoing development process and quest for excellence that makes us better than our competitors.
- How long will it take to see results?
This will very much depend on three things; Firstly the search traffic that you want to target. Secondly the construction of your site and its potential effectiveness within search, and Thirdly, the search engine optimisation that your primary competitors have carried out on their own sites.
Our free search engine optimisation audit service will give you this information allowing you to make informed decisions.
Complete the form on the right and we will let you know what we can achieve for you, how long it will take and how much it will cost.
- Why does it take time to get to the top of the search results?
Google originally had the idea that a website would be measured on popularity. This takes the form of backlinks. A backlink is a link from another website, pointing to your website. In simple terms, the site with the most links is the winner and will be ranked first, but it is in practice a little more complex that that.
It would be quite quick and straightforward to go out tomorrow, and create thousands of backlinks to your site, the problem is that Google would know what you were doing and choose to punish your site rather than reward you. Google wants to see organic growth, so unless you are Britney Spears or Pippa Middleton, the chances of your site naturally gaining thousands of backlinks overnight is fairly slim. Instead, we have to drip feed links to your site in a natural "organic" way, so that it appears to the search engines that your site is gradually gaining popularity.
Ther secret is to get a variety of links of different construction and format so that your link building campaign has a natural feel. We can only add a limited amount of links each month, so if you need 2,000 in order to beat your main competitor, it will take time to catch up with them.
We build powerful links, so that the volume of links required is minimised as much as possible. This allows your site to reach the top in the shortest time possible while not risking penalisation from the major search engines. Not only that, but because of our link building methods, your site will continue to benefit from our links for years to come as they are built to last.
Download a FREE Report " 7 Search Engine Optimisation Mistakes that will get you BANNED "
