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Organic Traffic

Your website depends upon traffic. Traffic becomes customers, who pay bills and add to your end of year profits.

Traffic takes several forms;

1/ Visitors directed to your website when you give then your website address. (These can be warm leads looking for more information).

2/ PPC (Pay per Click Traffic) where by you advertise your website address on a PPC Portal (Often Google Adwords, but other PPC's are available). PPC offers you near instant exposure to potential customers, but you have to pay every time someone clicks on one of your links for ever.

3/ Organic Listings ( The Left hand side of Google, Yahoo and Bing [MSN])

 
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Organic traffic has several advantages over PPC. Firstly, Google figures state that 7/8 searchers will avoid the PPC listings as they are seen as "forced" and "manipulated". For this reason, organic listings receive a much higher click through rate than PPC listings.

Organic listings are perceived to be natural, with the best sites at the top, worst at the bottom. The search engines work very hard to try to ensure that they give good, useful results to their visitors. Google has been winning this battle for the past few years.

Although it is seen as a natural listing process, the organic listings are in fact decided upon by hundreds of different criteria. The sites at the top of the listings will be designed so that the search engines can read them easily, and they will also be popular with many other websites linking to them.

 

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While this process does sometimes happen naturally, in reality it is usually the process of search engine optimization that delivers the best websites to the top of the listings for specific keywords.

The SEO Industry is responsible for organising the information online. Most web designers do little if any SEO work on their clients web sites, leaving their clients all too often with a beautiful website that no one ever sees as it can't be found.

By cleaning up your site and optimizing each page for specific keywords, content etc we deliver high quality content for the search engines to include in their listings.

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The majority of un-optimized websites lack most if not all of the major indicators that the major search engines rely upon to rank sites.

At Deeho Optimization we can advise you on the best way to proceed with your website.

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