Meta Description Tag

The Meta Description Tag is quite an important key indicator for the search engines, so it is important that you include good quality content here. Google uses either the Mata Description Tag, information form your Dmoz listing or occasionally page content to form the two lines of content below your page listing in search. This is a good opportunity for you ti not only include your primary keywords, but to put them together so that they make your listing more clickable to prospects.

It is important to keep control over your keyword density in the meta tags as they are easily spammed. Keep total characters below 260 and only use each keyword two or three times maximum. You are more likely to hinder your site with meta tags than to help it, so be geentle with your use of keywords.

Remember: Google will often use your Meta Description Tag to provide the two lines of result content in SERPS, so make it readable for humans too!.

Good SEO starts with a well written Meta Description Tag, put in some thought here and you will reap the benefits later.