Google operates its search engine using a relatively straight forward system. While it is obviously more complex than this model, it will provide you with a basic out line of the Googel Algorithm.

Google visits each site that it knows about. On each website it then applies a set of rules in order to establish how good the site is. There are hundreds of questions that Google asks, each has an ideal value, a minimum, and a maximum. The idea from an SEO point of view is to hit the ideal on every count. What makes this difficult is that Google protects it's algorithm more rigorously than Coke protect its recipe.

Basically, if your site has an attribute, for example the "Title" that includes site keywords, Google will look through the page looking for content related to the title, as well as meta tags, headings, image names, image alt text etc . All of these have density ideals which will help or impede your site if they are right or wrong.

By analysing your site pages in this way, Google can decide how focused your site is on a specific subject, and from that it can decide which keyword searches to include your site within.

Once that is done, Google will have a stack of maybe 2 million websites all about "Widgets", how will it decide what order to put them in?

To determine this, the algorithm runs what is in effect a massive popularity contest. Google looks around the world at all the other sites that it knows of and counts up how many of them are linking to your site.

In the simplest of terms, the site with the most links is the winner.

That isn't strictly true as Google gives a Page Rank (PR) score to each site, making the link that the site gives you potentially worth a different amount.

Read more about Page Rank

This is not actually done in real time, instead, Google will visit your site once per month, (with popular sites more frequently) an take a copy of your site for reference which it stores on its own servers. For this reason, the information that your site is being ranked on can often be out of date, even though the latest version of your site is live online.

If you update your site on a regular basis it will help to improve not only your rankings ( Google considers sites that are changed nore often as being more topical and "current") but will also lead to your site being "Spidered" by Google on a more frequent basis.

Your challenge is to build your site so that it exploites all of the attributes that google is looking for when ranking a website for a keyword.

Here at Deeho we specialise in doing just that which is why our customers rank as highly as they do.

To find out how we can help your marketing campaign please see below;