Search
Engine Optimization Step 1 - Keyword Analysis
Knowing what words and phrases people use to search
the Web is an essential component of any well-executed
search engine positioning campaign. Deeho Design's
keyword analysis program takes the "guess
work" out of determining which keyword phrases
you should be targeting.
The keyword analysis and selection phase of our
search engine positioning process identifies the
proper keywords to target ensuring that the most
qualified users will find the specific pages within
your site that are relevant to their search query.
Deeho Design will analyze your Website log files
and perform a comprehensive competitive analysis
using our proprietary web analytics technology
to identify the most effective keywords for your
search engine positioning campaign.
Search
Engine Optimization Step 2 - Competitive Analysis
The competitive analysis phase of the search
engine optimization (SEO)
process will help you size up your competition
and provide you with the tools necessary to achieve
and maintain your rightful position at the top
of the search engines. After establishing the
most effective keywords for your Website, Deeho
Design will prepare a comprehensive competitive
analysis and baseline report showing you exactly
where you stand relative to your competitors for
these keywords.
This phase of the search engine optimization
(SEO) process will yield the foundational
data necessary to achieve the competitive advantages
needed to outperform your competitors on the search
engines and gain valuable market share.
Search
Engine Optimization Step 3 - Content Enhancement
Once effective keywords have been agreed upon,
and a strategy has been formulated for outperforming
competitors, Deeho Design will perform the content
enhancement phase of the search engine
optimization (SEO) process.
As the title implies, content enhancement involves
the modification of Website content. During this
phase of the process, Deeho Design will make recommendations
to manipulate the current placement of existing
content, add new content, or even remove existing
content in certain circumstances.
Since the end goal of the search engine
optimization (SEO) process is to achieve
prominent placement for the right keywords, rather
than tricking the search engines into listing
your pages, we will need to ensure that the appropriate
keywords are incorporated into your site in an
appropriate manner. Simply including these keywords
into your content is not enough. Deeho Design
has years of experience in constructing site content
in a search engine friendly format.
Deeho
Design will also work with your Website editors
so that future content (press releases, new products,
etc...) will remain synergistic with your newly
optimized content.
Search
Engine Optimization Step 4 - Code Enhancement
Effective copy writing is only part of the battle
when it comes to making your Website search engine
friendly. Regardless of how complex search engines
seem, they are not yet complex enough to read
all content that the web browsers display. While
flash, Java script, DHTML, and framing technologies
may look great to the end user, they can stop
a search engine spider dead in its tracks and
prohibit your Website from being crawled effectively.
Even
if your site has been programmed in pure, easy
to read HTML, you may not be presenting the spider
with the appropriate information. Title, H1, and
Meta tags are all important elements in effective
code writing. Search engines rely on specific
code to determine the content within a Web page.
Database-driven
Websites present yet another obstacle for search
engine spiders. Without proper search engine optimization,
much of your site may be unreadable to search
engines. This can have a significant adverse impact
on your sites ability to generate search engine
traffic.
Deeho
Design has years of experience in making your
code work with your content rather than against
it.
Search
Engine Optimization Step 5 - Link Enhancement
Once the content contained within your site is
geared towards the appropriate keywords and search
engine spiders can effectively navigate your site,
the search engines will attempt to determine the
relative importance of your site. Your site may
contain information about a subject, but how qualified
is your site to talk about it?
Relevancy
based search engines use linking to determine
the relative credibility of one site versus another
with respect to subject matter. You may have heard
the terms "Link Popularity" and "Page
Rank" through search engine optimization
(SEO) research. These terms refer to
the existence of external links from sites that
link to yours. These links can have a substantial
impact on your ability to achieve and maintain
prominent positioning for the keywords you covet.
Deeho Design works with you to help increase the
number, quality and manner in which external sites
are linked to your Website. Deeho Design works
with you to identify relevant sources for links,
where they should direct traffic to, and how they
link.
Search
Engine Optimization Step 6 - Code Implementation
Once the content, code, and link enhancement processes
have been completed, the net step in the search
engine optimization (SEO)
process is implementation. Deeho Design offers
varying levels of implementation to address the
individual needs of our clients.
Deeho Design can implement search engine
optimization (SEO) by preparing a deliverable
that contains a hard copy document and a custom
tailored CD with all the code the client needs
to make changes. This process enables your Web
team to simply paste the optimized code from the
CD into your current pages.
Depending on level of access, Deeho Design can
also implement search engine optimization by accessing
your Web servers and uploading the coded pages.
Deeho Design also offers the option of having
one of our search engine optimization
(SEO) consultants implement the optimized
code on your premises. If the client chooses this
option, a Deeho Design search engine optimization
(SEO) consultant will travel to your
facility, implement code changes, and work with
your Web team to train them on the fine points
of updating content.
Deeho Design's search engine optimization
(SEO) consultants have years of experience
in working with content management systems such
as Vignette and Interwoven, as well as shopping
cart systems that can be the source of issues
related to changes in content.
Search
Engine Optimization Step 7 - Web Page and Directory
Submission
The final step in the search engine optimization
(SEO) process is to make sure that each
of the newly optimized pages are included in the
indexes of all the relevant search engines. Deeho
Design hand submits all pages into search engines
and directories.
Directory submission requires both effective copy
writing and a comprehensive understanding of the
search engines. Deeho Design ensures that your
directory submissions are in compliance with the
directory's technical parameters and ensures that
the client's listings are as keyword rich and
relevant as possible. Proper directory submission
is critical for search engine success.
Additional
Steps For Search Engine Placement
The 7 steps outlined above represent the core
components of an effective search engine optimization
process. Deeho Design sets itself apart by the
quality in which we perform these tasks, as well
as the additional steps we take to ensure the
success of our clients.
Search
Media Overview
While proper search engine optimization
(SEO) is crucial, it is only one component
of an effective overall search engine marketing
strategy. The research that Deeho Design conducts
during a search engine optimization (SEO)
consultation engagement typically yields additional
recommendations for other pertinent search media
opportunities.
Ongoing Analytics
Deeho Design further differentiates itself from
other search engine optimization
(SEO) firms by providing advanced
analytics on an ongoing basis. Our analytical
services extend far beyond just counting clicks
from search engines. Deeho Design prepares reports
to support ad spending through ongoing analysis,
identifies potential site navigation problems,
and uncovers opportunities to increase conversion
and gain market share.
On a monthly basis, Deeho Design's natural search
optimization clients receive positioning reports,
competitive analysis reports, detailed traffic
analysis, & recommendations for code improvements.
At Deeho Design, we don't believe search engine
optimization is a one-time effort. We make it
our mission to ensure that your search engine
marketing initiatives continue to yield a substantial
return on your initial investment.
To
find out how SEO will work for your website
please fill in the non obligation form below;
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