Search
Engine Optimisation (SEO)
Ninety
Nine percent of Web Site Design is carried
out by designers who know little if anything about
Search Engines or Optimization.
This can create major problems for their customers
who initially fail to realise that the construction
of their website will effect its ability to rank
well in the major Search Engines.
Google for example runs one of the worlds largest
popularity contests that rewards good Web Site
Design & punishes mistakes severely. If the
basics of your site are build correctly then not
only will you have a visually pleasing site, but
it will also generate sales and ultimately money
for you by being found near the top of the major
search engines.
Search
engines score Web Site Design
on a vast range of criteria, which are constantly
assessed to ensure that the most suitable sites
appear in your search results.
Although Google tries to think like a human being,
it is still only a computer & so relies upon
a complex algorithm to compile the necessary data.This algorithm
rely's upon looking for over one hundred different
factors on each page which it then scores in order
to be able to rank each site. These factors can
also be over done so it is very important to seek
professional guidance before attempting to optimize
a site yourself.
Google
uses electronic "spiders"
to search for links on web sites, following each
in turn, reading all the text it can find on the
way. It likes to find keywords in groups, headings,
image labels etc, but not too many otherwise it
will think that you are trying too hard &
will then begin to count them against you.
Google has had a huge problem reading images &
Java Script (flash buttons/links etc). The problem
is that up until recently it couldn't read them
or follow them. Latterly Google has developed
so it can now read some Java Script, but this
is by no means perfect across every site. This
means that whilst you may have the richest content
on the web for your given topic, if your navigation
devices are images or use Java Script then all
google will see is a blank page with no links
& you will forever wallow in the lower rankings,
miles from the all important traffic.
SEO
Deeho
Search Engine Optimization (SEO)
use tried & tested processes to make
your web site Google friendly. We will Optimize
every page of your site & in addition customize
your web site from a Search
Engine Optimization view point for your industry,
adding pages that will significantly increase
the quantity & quality of traffic flow into
your site.
On
Page and Off Page Search Engine Optimization
All
the major search engines use two types of scoring
to evaluate web site Design, on
page & off
page. "On page" Optimization
is, as I have said above, just a matter of making
sure that your pages are in a format that Google
likes to see & values highly. "Off page"
Optimization is the
second method of valuation for your site, namely
"How popular is your website?" "
How many other sites link to it?" Google
looks at each & every inbound link to your
site & the "Google Page
Rank" of the site that the link is on
& forms an opinion on that basis as to how
popular your site is likely to be. If you for
example have a link from a hugely popular site
that has a Google
PR of 7/10 it will be worth far more than
100 links from your friends PR0/10 blog pages.
There
are so many factors to consider when getting involved
in the Search Engine Optimization (optimisation)(seo)
process that it can be too easy to miss a
step along the way. We have the experience &
Knowledge to drive your web site to the top of
the Search
Engine Rankings.
Quality Search Engine Optimization (SEO)
is not an overnight process however, from first
contact to a top ten ranking can take a year or
more, as building a positive image for your site
is a cumulative ongoing process that cannot be
rushed. You should treat anyone who claims quick
results with caution as it is not possible within
the strict parameters set by Google. Only by combining
all of the above mentioned factors can you build
your Page Rank within Google & thus feature
well.
It is important that you choose an Optimization
company that understands the workings of the complex
Google
Algorithm
Search
Engine Optimization
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