How we apply Search Engine Optimization to give our clients highly qualified traffic

Search Engine Optimisation

There are only three main reasons why you have searched for and found our SEO website;

You have a website which needs to start paying its way in the world and so you need to drive some quality traffic via search engine optimisation.
You have already tried using a Search Engine Optimization company and have not seen the results you were promised, so are looking for a specialist SEO team to get you some real results.
You have got traffic coming to your site in volume by using SEO, but are still not selling any or enough product or services to make your website viable.

There are 4 important elements to effective SEO;

Keyword Research - If you don't get this initial research carried out properly, no amount of SEO will ever deliver the high volume/high conversion search traffic that will drive the profitability of your website.......more about SEO keyword research
Competitor Site Analysis - It isn't enough just to pick some high traffic keywords and use off-page SEO to try to achieve them. We analyse the websites with well executed search engine optimisation, currently ranking in the top spots in order to determine the practicality of achieving top rankings for these keywords at a cost efficient price. If you are not going to see a reasonable return on your investment, then we will advise you to choose different keywords....more about SEO competitor site analysis
On-Page Search Engine Optimization - This is the SEO service that many web designers allege that they carry out for their clients (In truth, many just add a few keywords (plucked from thin air) into your Metadata tags and call that SEO!). There are over 200 different attributes on each page that will directly affect the ranking position of a website in search, including the load speed, bounce rate, keyword density, originality of content, frequency of page updates, as well as some more basic on-page SEO metrics such as Heading Tags, Alt Text, Page Titles, Meta Data, and the use of Bold and Underlined Text........ more about On-Page SEO
Off-Page Search Engine Optimization - Otherwise known as link building. Success in Googles listings revolves around popularity, and the search engine optimisation industry is just managing that popularity for you. Each link pointing to a page of your site is akin to a "Vote". The more powerful the site that has the link, the more strength the link has and so the more it will help your optimisation campaign. If your website fulfils all the other optimisation criteria that Google currently measures, such as your bounce rate, time on ypur website, originality of content etc then you will have an "Authority" website on your hands, and Google ranks authority websites well.......... more about Off-Page SEO

Individually, no single one of the optimisation elements listed above will give you a good ranking, just executing two won't work either, three might give you some small wins, but only by carrying out a professional SEO campaign, properly structured, covering all FOUR of these core SEO activities will you get long term results that will drive quality traffic to your door.

"We are very impressed with the SEO work and link management that Deeho have provided us because we are currently 1st, 2nd or 3rd on Google with many of our keywords. We would definitely recommend this company."

Powerline Tattoo Supplies

SEO - Keyword research

Without doubt, effective keyword research is the most important single area of SEO. If you do not carry out this stage of the process then you will be unable to position your site in front of targeted visitors that are going to buy from you.

As the first step in any SEO campaign, we carry out extensive keyword research in order to determine the keywords with the best traffic that will convert into REAL highly qualified visitors for your website. We use several sources to gather this information including the "Google Keyword Tool". The important things to remember about this tool, are to firstly sign into your account as this is the only way to see all the available keywords, and secondly to click the [Exact match] box on the left hand side, as otherwise you will be shown the search volume for every search that contains the keywords you entered, which will be much higher, and therefore misleading. We are looking for high volume exact match keywords for SEO purposes.

"From the outset of our search engine optimization campaign we have seen sustained improvements in our rankings, our traffic and our profits. Deeho delivered on all our keywords within the timeframe given."

Sporting Targets Ltd

SEO - Competitor Site Analysis

Once you have your keyword list, you need to have a look at how easy, or difficult each one is going to be to achieve for your website. A few things to bear in mind here, are that you will not be comparing like with like. When we analyse competitor sites, we have to allow for factors such as the design, layout, overall size of the site in terms of indexed pages, the site URL (Is it keyword rich?), as well as many other factors that allow us to determine the viability of specific keywords or phrases.

To start this SEO analysis process, first type one of your chosen keywords into Google. Looking through the top ten results, you ideally want to find a site similar to yours, for example, if your site URL is www.petejoneslimited.co.uk, you need to find a similar non keyword rich URL to compare your self to. Once we have found a similar site at or near the top of Google, we then analyse everything we can about that site, including, their back-links; where the back-links come from, keyword density, link juice, volume, variety, and many other optimisation metrics. We do this for several websites for each keyword, in order to establish a pattern for the competitiveness of the niche.

Once we have all the SEO data for the keywords we want to target, then we can make some educated decisions based on specifics and produce a time line and cost plan for achieving top Google rankings for those terms.

"Having redesigned and redeveloped the Musto site, we needed to find a search engine optimisation company to ensure it was being seen. Since working with Deeho SEO we have seen the site ranking in the first position for the sailing sector. In the short time that we've been using search engine optimizsation for the 'Casual Clothing Sector' we've seen our rankings improving rapidly. With Deeho SEO you get an excellent, friendly and professional search engine optimisation service and the results speak for themselves."

Musto

SEO - On-Page Search Engine Optimisation

Once we have developed a keyword list, we need to apply these keywords to your website pages. This process is known as on-page SEO. It is important to include the necessary keywords within the key areas of each page that you want to rank for the phrases. These include the page title, META's, page headings etc. It is also very important to have good quality, original content on each page, and to ensure that the keyword density is within specific limits. Too few keywords and the major search engines won't apply enough relevance to your pages, too many keywords and you will be penalised for keyword spamming, which is something to avoid.

Each of your pages should be set up for specific keywords, and as you don't want your pages to compete with one another, it is important to make sure it is clear to the search engines which phrases and keywords you have optimised each page for.

The major search engines also like to see regular new content being posted on websites, as it is a key indicator for them that your site is being regularly maintained. The most efficient way to publish new content is by using a Blog to publish your company and industry news. A Blog is a great place to sell special offers, or to provide product info, and search engines love to see them. If added to on a regular basis, they also rank very well in Google which is a great way of driving 'longtail' search term traffic to your site.

"If you are looking for a SEO web services company that get things done when you want it, how you want it, with great communication then Dave Holland and Deeho get it done."

Autos Gleaming

SEO - Off-Page Search Engine Optimisation

Off-Page search engine optimisation is the process of link building. Links are equivalent to 'votes' for your website and depending on where they are, they carry a different weight, which will aid your site up the rankings further. Google uses Page Rank (PR) to value every website that it knows about, with a value from 0 to 10. There are only a handful of 10's in the world, as they are incredibly powerful websites, so a link from one of them would be very valuable to you...... if only you could get one! It is much more practical, especially in the early stages of your SEO link building campaign to focus on links from PR0 - PR4 websites, as the owners of these websites are much more likely to link to you. We manage this popularity building process on behalf of our clients in order to deliver rankings for them.

Link Building is thought to be the most complex part of the process as creating high quality links can take time and effort. In our opinion this is time and effort well spent as a solid foundation of back-links from a large variety of good quality sources is vital for your website to succeed online. Good SEO should mirror natural link growth, in so far as if you offer a good resource, it is likely that other websites will link to you, in order to share your content with their visitors. Professional SEO companies offer seo services that replicate that natural process, creating links from all the sources that would occur naturally. It is also normal for links to have a large range of different link keywords being used, so in order for your websites optimisation to be considered natural, you will need to do the same.

"Patterson Law has spent the last year growing its internet based Road Traffic offence Law website. During the initial phase of development it became apparent that we needed someone to help us with optimising the website. We are lawyers not internet geeks! I found Deeho SEO (on a Google Search) and gave Dave a call. Dave came across very well in initial discussions, but it's always scary putting your faith in someone you have never met in person.

We have now been working with Deeho since April 2009 and they have more than proved their worth. Dave has been calm and patient during moments of crisis (mine not his!) and has been honourable in his word that he will do his utmost to make sure that any changes run smoothly and do not interfer with our day to day business.

They have provided us with value for money in every aspect or their service, including a major rebuild of the site - which now works like a dream....

Deeho's search engine optimisation services have helped us to forge our way up the organic rankings. We still have a way to go but it is our intention to keep working with Dave and Deeho into the future. He does what he says he can do. What more can you ask?"

Patterson Law

What does Google think of SEO? Listen to Matt Cutts, Googles head of Web Spam on the subject......

Search Engine Optimisation is an essential part of modern business. A website without SEO is like a shopfront with the curtains drawn. Your website should be your window to the world, giving you the opportunity to display your goods and services to people who are actively searching online using those specific keywords.

Google gives you precisely that opportunity. The websites that rank in the top ten for targeted traffic keywords will receive visits from highly qualified visitors. Visitors who are actively seeking out your specific goods. This is what makes Google such a powerful marketing tool.

Why Choose Deeho for your SEO?

We help our clients to create and build high quality sites that will become authority sites within their particular niche. To do this, we work not only on the areas of SEO that will provide great rankings, but on the site itself so that it provides a great user experience for its visitors.

See what Matt Cutts has to say about the relevant merit of Content v Links;

Search Engine Optimisation

We have website owners coming to us on an almost daily basis, frustrated at having spent their hard earned money on SEO services that failed to deliver any results for them. It is a very common tale, as almost everyone in IT claims to be an SEO expert these days.

The unpalatable truth is that there are a lot of disreputable characters out there, prepared to promise you anything in exchange for your money, and, because of the nature of SEO, it's often not easy for a website owner to know whether or not they are getting value for money.

We take a very different approach to SEO from many of our competitors. Rather than trying to shroud the whole process is mystery and confusion, we have a straight forward process of explaining our processes to our clients so that they know what to expect and when to expect it. SEO isn't a secretive underworld process, it is just mathematics. Google and the other major search engines have a long list of hoops that they want your site to jump through in order to rank it well. All we do is make your website all that it can be, so that it ticks all of Googles "boxes".

There is however a secret word that will turbocharge the Search Engine Optimisation carried out on any site......... it works like magic......... one word that will transform any site into a search engine ranking legend..........

That word is.........

Quality.

Google is becoming increasingly skillful at measuring website quality, and it is becoming the metric that matters. Without quality content, on a well designed site, properly written and validated, all the links in the world won't help you, regardless of how much off-page optimisation you do.

Today, website owners need to think far more about search engine optimisation than they did even a year or two ago. Because if too many people 'bounce' straight off your site then you will be penalised. If you have duplicate meta tags or content on your site then you will be penalised. If your site takes too long to load then you will be penalised.

Quality search engine optimisation across every important area of your website is the key to Google SERPS success.

"Deeho have achieved wonders with our SEO rankings and increased the average number of website visitors by more than ten times what it was last year. Dave, your skills are much appreciated. Your efforts have resulted in almost every product appearing on page one of Google, with dozens of search terms actually appearing at No. 1 Well done Dave, you are a top man."

Picture Proud

These are the things you need;

To SEO for high traffic, targeted (but achievable) keywords that will convert website visitors into real customers.
On-page SEO that maximises the authority of each and every page of your website.
High quality optimized backlinks from a variety of sources to give a "Natural" presence.
Great compelling content, crafted into a "sales funnel" that converts visitors into customers.
Your website needs to load fast, AND encourage visitors to explore your site and stick around for a while.

Only when you get all of these SEO attributes right, you will have a successful website working 24/7.

How small changes to your website content can make a massive difference to your profits................read more

"A professional and responsive search engine optimisation service. We have seen our web traffic grow steadily since enlisting the support of Deeho SEO, with excellent results. Dave Holland has the natural aptitude for pressing the right buttons with a keen eye on today's cutting edge technology, you will want him on your team."

Cornfields Restaurant and Hotel

How can you make more people buy from your Website?.......read more

Request an SEO Website Audit Today and let us show you what we can do for you.

Search Engine Optimisation

Search engine optimisation is the UK spelling of search engine optimization. Each different spelling attracts different levels of traffic. This is not fixed however, as Google sometimes changes the suggestions it offers searches with Google Instant (the drop down suggestions that appear when you start to type a search term). This can mean that the keywords that used to attract large volumes of traffic, if suddenly removed from Google Instant, can see their traffic drop dramatically.

What this means is that your keywords aren't set in stone. Google has the power to influence searchers with their search requests, so the traffic that you find today might have moved to a different keyword in a few months time. As a leading Internet Marketing company, we monitor the traffic levels of our clients keywords to make sure that we are still applying suitable SEO for the keywords and phrases with the best traffic.

You see, it's not just about using our SEO skills to position your site in front of high quality traffic, it's about making sure that you stay in front of the traffic even when it moves.

"I first recommended Deeho to a client of mine for whom I had recently finished building an Actinic e-commerce website. Deeho's expertise came into it's own in the off-page aspects of search engine optimisation which has provided a strong foundation for my client's site to perform very strongly in the Search Engine Results Pages for my client's chosen key phrases (and others that weren't planned for - an added bonus!)
As a web developer, Deeho is a strong part of my armoury when I pitch for new work."

Elysium

Finding out how much business your website could potentially be generating is the first step necessary to make your website work. We carry out a comprehensive 150 point website audit which not only analyses your website from top to bottom, but also disects your competitors websites that currently rank for the top keywords in your niche or sector.

This audit will give you a time line for achieving top rankings as well as the costings and all important return on your investment.

Request your free, totally zero obligation, 150 point website audit today and let us show you what your website could be doing for you..... Request an Audit for your Website

Download a FREE Report " 7 SEO Mistakes that will get you Sandboxed "

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