Google Algorithm

It is fundamental to any search engine optimization campaign that whoever you choose to manage it has a full and complete understanding and feel for the workings of Google.

While it is true that Google prtects its algorithm in order to protect its core business, any SEO with success under his belt will have a feel for the limits and no go levels that google imposes.

Most good SEO's have gained their experience through trial and error. By using their own sites as guinea pigs they have determined what Google will permit and what is frowned upon.

How Google Works

Google consists of a large collection of data centers. These are in essence a series of warehouses containing racks of PC hard drives. These drives send out "Spiders" to visit every website that Google has knowledge of and take a snapshot of the website. The more important a website is considered to be, the more frequent and in depth the spiders will be. It is this snapshot that is used to rank your website against your competitors, so at any point in time the version of your site being used by Google might be a month or more out of date. Google runs datacenters in pairs so that in the event of a hardware failure it can revert to the previous months data. This often explains rank bounces and spurious results in the short term.

Google uses a series of measures known as an algorithm in order to decide how much it likes your site. These are in effect a series of questions such as "What keywords are used in the page title?" "What keywords are used in the page headings?" "How many times are these keywords repeated with the page text?" etc

The answers to a list of several hundred questions are then compared with the answers to all the other sites that Google has knowledge of. This "score" is then used to compile a list of results for each and every search term and phrase.

Once Google has decided what your page is all about, it runs a popularity contest in order to decide how much other websites like your site. To do this Google adds up all of the links it can find on other sites, and by giving each of these links a value, your final ranking is decided.

Google uses a "Page Rank" (PR) score to value every site that it knows about. Whilst in itself this score isn't massively important to your site, it is important to the sites that you link to. Every site is ranked from 0 - 10. In order to rank as well as you can, you want to get links from sites with the highest PR score as possible.

In much the same way as with the "on page" factors, the "off page" factors ( i.e. linking) have many different criteria which can influence how valuable the link is to you. By maximising the link criteria a goos SEO will achieve top ten results within the shortest practical timeframe.

Google uses it algorithm to ensure that overly optimized sites or those using "Black Hat" practices are soon excluded from the listings. Google likes to see what it calls organic growth, such as other sites linking to your site over time rather than a large block of new links being added all at once. Large quantities of links added at once imply that you are using a link farm or are buying links which is not favoured.

We provide search engine marketing, website promotion, sem, seo, marketing services, in all of these areas;Abingdon Accrington Airdrie Aldershot Alfreton Altrincham Amersham Andover Arbroath Ashford Ashington Ashton-under-Lyne Aylesbury Aylesford Ayr Banbury Banstead Barnsley Barnstaple Barrow Barry Barton-upon-Humber Basildon Basingstoke Bath Batley Beaconsfield seo Bedford seo Bedfordshire Bedworth Bellshill Benfleet Berwick Beverley Bexhill Bicester Bideford Billericay Billingham Birkenhead Birmingham Bishop Auckland Bishops Stortford Blackburn Blackpool Blyth Bognor Regis Bolton Bootle Borehamwood Boston Bournemouth Bracknell Bradford Braintree Brentwood Bridgend Bridgwater Bridlington Brighouse Brighton Bristol Broadstairs Bromley Bromsgrove Buckingham Buckinghamshire Burgess Hill Burnley Burntwood Burton Bury Bury St Edmunds Camberley Cambridge Cambridgeshire Cannock Canterbury Canvey Island Cardiff Carlisle Castleford Caterham Chatham Cheadle Chelmsford Cheltenham Chesham Chester Chesterfield Chester-le-Street Chichester Chippenham Chipping-Norton Christchurch Clacton Cleethorpes Clevedon Cleveland Clydebank Coalville Coatbridge Colchester Colwyn Bay Congleton Consett Corby Coventry Cramlington Crawley Crewe Crowthorne Croydon Cumbernauld Cwmbran Darlington Dartford Darwen Deal Derby Dewsbury Doncaster Dorchester Dover Droitwich Dronfield Dudley Dumbarton Dumfries Dundee Dunfermline Dunstable Durham East Grinstead Eastbourne Eastleigh Edinburgh Egham Ellesmere Port Enfield Epsom Esher Exeter Exmouth Falkirk Falmouth Fareham Farnborough Farnham Felixstowe Ferndown Fleet Fleetwood Folkestone Frome Gateshead Gillingham Glasgow Glenrothes Glossop Gloucester Godalming Gosport Grantham Gravesend Grays Great Missenden Great Yarmouth Greenock Grimsby GuildfordHalesowen Halifax Hamilton Harlow Harpenden Harrogate Harrow Hartlepool Haslemere Hastings Hatfield Havant Haywards Heath Heanor Hertfordshire Hemel Hempstead Hereford Herefordshire Herne Bay Hertford Heywood High Wycombe Hitchin Hoddesdon Horsham Houghton-le-Spring Hove Huddersfield Hull Hyde Ilford Ilkeston Inverness Ipswich Irvine Jarrow Keighley Kendal Kenilworth Kettering Kidderminster Kilmarnock Kings Lynn Kingston Kirkby-in-Furness Kirkcaldy Lancaster Lancashire Lancing Leamington-Spa Leatherhead Leeds Leicester Leicestershire Leigh Leighton-Buzzard Letchworth Lichfield Lincoln Lincolnshire Littlehampton Liverpool Livingston Llandrindod Llandudno Llanelli London North London South London West London East London Central London Loughborough Loughton Lowestoft Luton Lytham St Annes Macclesfield Maesteg Maidenhead Maidstone Malvern Manchester Mansfield Margate Medway Melton Mowbray Merthyr Tydfil Middlesbrough Milton Keynes Morecambe Motherwell Musselburgh Neath Nelson Newark Newbury Newcastle Lyme Newport Newton Abbot Newton Aycliffe North Shields Northampton Northamptonshire Norfolk Northwich Norwich Nottingham Nottinghamshire Nuneaton Oldbury Oldham Ormskirk Ossett Oxford Oxfordshire Paignton Paisley Penarth Penzance Perth Peterborough Peterlee Plymouth Pontefract Pontypool Pontypridd Poole Port Talbot Portsmouth Potters Bar Prescot Preston Pudsey Ramsgate Rayleigh Reading Redcar Redditch Redhill Reigate Renfrew Retford Rhyl Ripley Rochdale Rochester Romford Rotherham Rugby Rugeley Runcorn Rushden Ryde Sale Salford Salisbury Scarborough Scunthorpe Seaham Sevenoaks Sheffield Shipley Shoreham Shrewsbury Sittingbourne Slough Smethwick Solihull South Shields Southall Southampton Southend Southport Spalding St Albans St Austell St Helens St Neots Stafford Staines Stalybridge Stanley Stevenage Stirling Stockport Stockton-on-Tees Stoke Stourbridge Stratford Stroud Suffolk Sunbury Sunderland Sutton Sutton Coldfield Sutton-in-Ashfield Swadlincote Swanley Swansea Swindon Tamworth Taunton Telford Thatcham Thetford Thornton Heath Tonbridge Torquay Thrapston Trowbridge Truro Tunbridge Wells Twickenham Wakefield Wallasey Wallsend Walsall Warrington Warwick Warwickshire Washington Waterlooville Watford Wellingborough Welwyn Garden City West Bromwich Weston-super-Mare Weybridge Weymouth Whitehaven Whitley Bay Whitstable Wickford Widnes Wigan Wigston Wilmslow Winchester Windsor Winsford Wisbech Wishaw Witham Witney Woking Wokingham Wolverhampton Worcester Workington Worksop Worthing Wrexham Yeovil York Yorkshire