Search Engine Optimization Step
1 - Keyword Analysis
Knowing what words and phrases people
use to search the Web is an essential
component of any well-executed search
engine positioning campaign. Deeho Design's
keyword analysis program takes the "guess
work" out of determining which keyword
phrases you should be targeting.
The keyword analysis and selection phase
of our search engine positioning process
identifies the proper keywords to target
ensuring that the most qualified users
will find the specific pages within your
site that are relevant to their search
query.
Deeho Design will analyze your Website
log files and perform a comprehensive
competitive analysis using our proprietary
web analytics technology to identify the
most effective keywords for your search
engine positioning campaign.
Search Engine Optimization Step
2 - Competitive Analysis
The competitive analysis phase of the search engine optimization process will help you size up your competition
and provide you with the tools necessary
to achieve and maintain your rightful
position at the top of the search engines.
After establishing the most effective
keywords for your Website, Deeho Design
will prepare a comprehensive competitive
analysis and baseline report showing you
exactly where you stand relative to your
competitors for these keywords.
This phase of the search engine
optimization process will yield
the foundational data necessary to achieve
the competitive advantages needed to outperform
your competitors on the search engines
and gain valuable market share.
Search Engine Optimization Step
3 - Content Enhancement
Once effective keywords have been agreed
upon, and a strategy has been formulated
for outperforming competitors, Deeho Design
will perform the content enhancement phase
of the search engine optimization process.
As the title implies, content enhancement
involves the modification of Website content.
During this phase of the process, Deeho
Design will make recommendations to manipulate
the current placement of existing content,
add new content, or even remove existing
content in certain circumstances.
Since the end goal of the search
engine optimization process is
to achieve prominent placement for the
right keywords, rather than tricking the
search engines into listing your pages,
we will need to ensure that the appropriate
keywords are incorporated into your site
in an appropriate manner. Simply including
these keywords into your content is not
enough. Deeho Design has years of experience
in constructing site content in a search
engine friendly format.
Deeho Design will also work with your
Website editors so that future content
(press releases, new products, etc...)
will remain synergistic with your newly
optimized content.
Search Engine Optimization Step
4 - Code Enhancement
Effective copy writing is only part of
the battle when it comes to making your
Website search engine friendly. Regardless
of how complex search engines seem, they
are not yet complex enough to read all
content that the web browsers display.
While flash, Java script, DHTML, and framing
technologies may look great to the end
user, they can stop a search engine spider
dead in its tracks and prohibit your Website
from being crawled effectively.
Even if your site has been programmed
in pure, easy to read HTML, you may not
be presenting the spider with the appropriate
information. Title, H1, and Meta tags
are all important elements in effective
code writing. Search engines rely on specific
code to determine the content within a
Web page.
Database-driven Websites present yet another
obstacle for search engine spiders. Without
proper search engine optimization, much
of your site may be unreadable to search
engines. This can have a significant adverse
impact on your sites ability to generate
search engine traffic.
Deeho Design has years of experience in
making your code work with your content
rather than against it.
Search Engine Optimization Step
5 - Link Enhancement
Once the content contained within your
site is geared towards the appropriate
keywords and search engine spiders can
effectively navigate your site, the search
engines will attempt to determine the
relative importance of your site. Your
site may contain information about a subject,
but how qualified is your site to talk
about it?
Relevancy based search engines use linking
to determine the relative credibility
of one site versus another with respect
to subject matter. You may have heard
the terms "Link Popularity"
and "Page Rank" through search
engine optimization research.
These terms refer to the existence of
external links from sites that link to
yours. These links can have a substantial
impact on your ability to achieve and
maintain prominent positioning for the
keywords you covet.
Deeho Design works with you to help increase
the number, quality and manner in which
external sites are linked to your Website.
Deeho Design works with you to identify
relevant sources for links, where they
should direct traffic to, and how they
link.
Search Engine Optimization Step
6 - Code Implementation
Once the content, code, and link enhancement
processes have been completed, the net
step in the search engine optimization process is implementation. Deeho Design
offers varying levels of implementation
to address the individual needs of our
clients.
Deeho Design can implement search
engine optimization by preparing
a deliverable that contains a hard copy
document and a custom tailored CD with
all the code the client needs to make
changes. This process enables your Web
team to simply paste the optimized code
from the CD into your current pages.
Depending on level of access, Deeho Design
can also implement search engine optimization
by accessing your Web servers and uploading
the coded pages.
Deeho Design also offers the option of
having one of our search engine
optimization consultants implement
the optimized code on your premises. If
the client chooses this option, a Deeho
Design search engine optimization consultant will travel to your facility,
implement code changes, and work with
your Web team to train them on the fine
points of updating content.
Deeho Design's search engine optimization consultants have years of experience in
working with content management systems
such as Vignette and Interwoven, as well
as shopping cart systems that can be the
source of issues related to changes in
content.
Search Engine Optimization Step
7 - Web Page and Directory Submission
The final step in the search engine
optimization process is to make
sure that each of the newly optimized
pages are included in the indexes of all
the relevant search engines. Deeho Design
hand submits all pages into search engines
and directories.
Directory submission requires both effective
copy writing and a comprehensive understanding
of the search engines. Deeho Design ensures
that your directory submissions are in
compliance with the directory's technical
parameters and ensures that the client's
listings are as keyword rich and relevant
as possible. Proper directory submission
is critical for search engine success.
Additional Steps For Search Engine
Placement
The 7 steps outlined above represent the
core components of an effective search
engine optimization process. Deeho Design
sets itself apart by the quality in which
we perform these tasks, as well as the
additional steps we take to ensure the
success of our clients.
Search Media Overview
While proper search engine optimization is crucial, it is only one component of
an effective overall search engine marketing
strategy. The research that Deeho Design
conducts during a search engine
optimization consultation engagement
typically yields additional recommendations
for other pertinent search media opportunities.
Ongoing Analytics
Deeho Design further differentiates itself
from other search engine optimization firms by providing advanced analytics
on an ongoing basis. Our analytical services
extend far beyond just counting clicks
from search engines. Deeho Design prepares
reports to support ad spending through
ongoing analysis, identifies potential
site navigation problems, and uncovers
opportunities to increase conversion and
gain market share.
On a monthly basis, Deeho Design's natural
search optimization clients receive positioning
reports, competitive analysis reports,
detailed traffic analysis, & recommendations
for code improvements. At Deeho Design,
we don't believe search engine optimization
is a one-time effort. We make it our mission
to ensure that your search engine marketing
initiatives continue to yield a substantial
return on your initial investment.
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