Search Engine Optimization

Search Engine Optimisation (SEO)

Search Engine optimization (SEO) is the process of positioning a web site at or near to the top of the major search engine listings for particular keywords. Search engine optimization is focused mostly on Google, Yahoo and Bing as these are currently the three largest search engines. Google has the largest share of the search market, especially in the UK, and Yahoo and Bing who are currently joining forces trail with less than a quarter of the search market between them. Search Engine Optimization is a two part process, firstly it is important to make sure that the major search engines know what keywords you would like your pages to rank for, this is done using "On-Page" Search Engine Optimization. Secondly the search engines need to know how popular your page is. To measure this, they look around the world at all the other websites that they have records for, and add up how many of them link to you, they also give each of these links a notional value. In short, Google, Yahoo and Bing run what is simply, a massive popularity contest and the business with the largest volume of targeted, high quality links will rank first. This is called "Off-Page" Search Engine Optimization.

Effective, Professional Search Engine Optimization (SEO) can be an expensive, but rewarding investment, so it is important to firstly establish the likely return that you will receive once you rank in the top ten. This is done using accurate Keyword Analysis in order to examine recent keyword traffic for your business niche. This will ensure that you will receive significant quality traffic from your search engine optimization campaign.Without first establishing your probable return, there is little point in embarking on Search Engine Optimization. The great thing about the internet is that we can easily test and measure what we are doing and so can quickly establish your Return on Investment (ROI).

Once we know the traffic volumes available for your most appropriate keywords, we can look at the top sites for your chosen keywords, and can then make amendments to your site in order to position it in the path of existing traffic streams.

This ensures that once we have carried out our search engine optimization processes and your site reaches the top ten for each keyword your site will receive a known volume of traffic on a daily basis.

Web Site Design is often carried out by designers who know little if anything about Search Engine Optimization or Internet Marketing. This can create major problems for you as their customer, as you are unlikely to realise that the construction methods of your website will directly effect its ability to rank well in the major Search Engines. Google for example runs one of the worlds largest popularity contests that rewards good Web Site Design & punishes mistakes severely. If the basics of your site are build correctly then not only will you have a visually pleasing site, but it will also generate sales and ultimately money for you by being found near the top of the major search engines. Just having a visually pleasing site is not enough to give you a successful working website.

Googles "Caffeine" update has affected the way that some sites interact with the search engine. By focusing not only on the popularity and content on your site, but also by looking at how each site has been built, Google is now factoring the speed of a site into its calculations. In order to load a web page, each line of code in that page needs to be read. The more code, the longer it takes. In addition, the more images, flash, video etc that your site has, the slower it will load as each image has to be requested individually from your server and consequently the further your site will slip down the rankings. There are several solutions to speeding up a site, without compromising design, find out more here............Effective Web Design

Search engines score Web Site Design on a vast range of criteria, which are constantly assessed to ensure that the most suitable sites appear in your search results. By using the latest search engine optimization techniques, you can make sure that you maintain an effective web presence

Although Google tries to think like a human being, it is still only a computer & so relies upon a complex algorithm to compile the necessary data.This algorithm rely's upon looking at around two hundred different factors on each page which it then scores in order to be able to rank each site. These factors can easily be over done so it is very important to seek professional guidance before attempting to apply search engine optimisation to a site yourself.

Google uses electronic "spiders" to search for links on pages following each in turn, reading all the text it can find on the way. It looks for relevance on pages, looking for keywords in groups, headings, image labels etc, but if it finds too many, you will be penalised rather than rewarded.

Google has had a huge problem reading images & Java Script (flash buttons/links etc). The problem is that up until recently it couldn't read them or follow them. Latterly Google has developed so it can now read some Java Script, but this is by no means perfect or universal. This means that whilst you may have the richest content on the web for your given topic, if your navigation devices are images or use Java Script then all Google will see is a blank page with no links & you will forever wallow in the lower rankings, miles from the all important traffic. Effective Search Engine Optimisation will establish quality links between all of your pages so that the fundamentals of your site work correctly. This will allow the major search engines to visit all of your content and to rank it efficiently.

SEO

Deeho Search Engine Optimization (SEO) use tried & tested search engine optimisation processes to make your web site Google friendly. We will Optimize every page of your site & in addition customize your web site from a Search Engine Optimization view point for your industry, adding pages that will significantly increase the quantity & quality of traffic flow into your site.

On Page and Off Page Search Engine Optimization

Google, Yahoo and Bing use two types of scoring to evaluate web site design, on page & off page. "On page" Search Engine Optimization is, as I have said above, just a matter of making sure that your pages are in a format that Google likes to see & values highly. "Off page" Search Engine Optimization is the second method of valuation for your site, namely "How popular is your website?" " How many other sites link to it?" Google looks at each & every inbound link to your site & the "Google Page Rank" of the site that the link is on & forms an opinion on that basis as to how popular your site is likely to be. If you for example have a link from a hugely popular site that has a Google PR of 7/10 it will be worth far more than 100 links from your friends PR0/10 blog pages.

There are so many factors to consider when getting involved in the Search Engine Optimization (optimisation)(seo) process that it is easy to miss a step along the way. We have the experience & Knowledge to drive your web site to the top of the Search Engine Rankings and to keep it there..

Quality Search Engine Optimization (SEO) is not an overnight process however, from first contact to a top ten ranking can take a year or more, as building a positive image for your site is a cumulative ongoing process that cannot be rushed. You should treat anyone who claims quick results with caution as it is not possible within the strict parameters set by Google, Yahoo and Bing. Only by combining all of the above mentioned factors can you build your Page Rank within Google, become an "Authority" site & thus feature well.

It is important that you choose a Search Engine Optimization company that understands the workings of the complex Google Algorithm as you can soon waste a lot of time and money if your SEO Company is not using the latest techniques.

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